Getting It Right the First Time: How Innovative Companies Anticipate Demand by John Katsaros, Peter Christy

Getting It Right the First Time: How Innovative Companies Anticipate Demand



Download Getting It Right the First Time: How Innovative Companies Anticipate Demand




Getting It Right the First Time: How Innovative Companies Anticipate Demand John Katsaros, Peter Christy
Language: English
Page: 0
Format: epub
ISBN: 0275984796, 9780275984793
Publisher: Praeger

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Getting It Right The First Time: How Innovative Companies Anticipate Demand is essential. Examples of real-life lucrative successes and missed opportunities alike offer lessons for all, and John Katsaros and Peter Christy have gathered a representative sampling of these case histories to work into a general company plan for marketing and advancement. Recommended for any entrepreneur interested in innovation."

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[G]etting It Right the First Time is useful for people who market high-tech or other truly innovative products. The authors give convincing reasons why it pays to include us in the development. They also show that we do have a market research approach that is likely to be worth more than it costs. Companies don't have to suffer so many expensive new product failures. We don't have to sit on the sidelines."

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Getting It Right the First Time will interest anyone trying to bring a highly innovative product to market but will be of greatest interest to those in marketing. Although the examples in the book focus on the high-technology industry, the techniques will be useful in any highly innovative situation….[p]oints the way to getting a solid grasp on ill-defined and emerging markets."

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Getting It Right the First Time will grab the attention and fill the needs of both veterans and first time entrepreneurs. The authors provide a hardcore inspirational change the world message tempered by real-life examples to illustrate their points. This is a necessary read for the new, new economy entrepreneur."

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The Art of the Start

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